Beauty Glee

DIME Beauty – Unlocking the Secrets of Dime Beauty

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Beauty Glee

An Introduction to the Brand

DIME Beauty is a skincare brand founded in 2018 by husband-and-wife Ryan and Baylee Relf. The brand’s mission is to create luxurious, clean, effective, and affordable skincare products for women of all ages. DIME Beauty offers over 20 individual products, including cleansers, moisturizers, serums, eye creams, and masks. The products are all formulated with clean ingredients free of harmful chemicals and fragrances.

DIME Beauty is committed to providing customers with a personalized skincare experience. The brand offers a skin quiz on its website that helps customers identify their skin type and concerns. Customers can create a custom skincare regimen tailored to their needs based on the quiz results.

What Is DIME Beauty?

What Is DIME Beauty_

Ryan and Baylee, a husband and wife duo, founded DIME Beauty in 2018. who predictable the need to offer clean, streamlined skincare to women of all ages.

As a skincare and beauty supporter, co-founder Baylee sought higher education at the (NIMA) National Institute of Medical Aesthetics. After immeasurable hours (1200 to be exact) and a lot of effort, her dream came true; Baylee was a licensed Master Esthetician.

During her training, she rapidly learned that no matter what stage of life we find ourselves in, be it 20 or 65, our skin faces different challenges and therefore requires different products & treatments. Baylee stated this state of mind to her husband and duo. They started to build a brand that presented more than skincare, and DIME Beauty was born.

With the slogan “Loving Your Skin Again”, Their mission is simple: to create luxurious skin care, beauty, and well-being products that are clean, effective, and also affordable for women of all ages. Over 20 individual products, clients can create their personalized skincare routine based on their unique concerns. With the help of these products, DIME’s goal is for customers to feel confident and enjoy their skin in all its unique and beautiful phases.

The Most Popular DIME Beauty Products

DIME Beauty is an excellent option for women looking for clean, effective, affordable skincare products. The brand’s products are made up of high-quality ingredients.

Here are some of the most popular DIME Beauty products:

  • Gentle Jelly Cleanser: This gentle cleanser removes dirt, oil, and makeup without uncovering the skin’s natural moisture.
  • Dewy Day Cream: This lightweight moisturizer provides all-day hydration and a dewy finish.
  • Restorative Night Cream: This rich moisturizer helps reduce fine lines, wrinkles, and pores.
  • Hyper Glow Serum: This serum helps to brighten and even skin tone.
  • Eyelash Boost Serum: This serum helps to promote the growth of eyelashes.

DIME Beauty products are available online and at select retailers. The makers offer a 30-day money-back assurance on all products.

Dime Beauty’s Best Sellers: Holy Grail Products You Need

Dime Beauty’s Best Sellers Holy Grail Products You Need



Dime Beauty’s best sellers are consider holy grail products:

  • Hyaluronic Acid Serum. This lightweight serum is packed with hyaluronic acid, which aids in hydrating and plumping the skin.
  • Tinted Glow Wonderscreen SPF 30. This sunscreen is hydrating and tinted, so it can help protect your skin from the sun while giving you a natural-looking glow.
  • Gentle Jelly Cleanser. This gentle cleanser is formulated with natural ingredients that are non-irritating and non-drying. It is an excellent option for people with sensitive skin.
  • Restorative Night Cream. This night cream is packed with antioxidants and peptides that help to repair and protect the skin overnight. It is an excellent option for people looking to reduce the entrance of fine lines and wrinkles.
  • Perfume Roller. Dime Beauty offers various perfume rollers, each with its unique scent. These perfumes are long-lasting and non-irritating, making them excellent for people with sensitive skin.

These are just a few of Dime Beauty’s best sellers. The brand offers various products, so you will find something that works for you.

Pros and Cons of DIME Beauty Products

They also commit to sustainability. The brand’s wrapping is made from recycled materials, and the company offsets its carbon emissions.

Here are some of the pros and cons of DIME Beauty:


  • Clean, effective ingredients
  • Affordable prices
  • Personalized skincare experience
  • Sustainable packaging


  • Some products may not be appropriate for all skin types
  • Limited availability in stores

Interviews with Dime Beauty’s Founders:

Interviews with Dime Beauty’s Founders


Baylee Relf

In an interview with Allure, Baylee Relf talked about her journey to starting Dime Beauty. She said that she was inspire to create a more affordable and accessible beauty brand after struggling to find products that worked for her sensitive skin. She also wanted to create a more inclusive brand with products for all skin tones and types.

Ryan Relf

In an interview with Entrepreneur, Ryan Relf talked about the business side of Dime Beauty. He said the brand focuses on providing high-quality products at a fair price. He also said that it is commit to sustainability, using recyclable packaging and ingredients that are not tested on animals.

Mitch Casey

In an interview with YouTube, Mitch Casey talked about his role as co-founder and co-CEO of Dime Beauty. He said he is responsible for the brand’s overall strategy and growth. He also said he is passionate about helping Dime Beauty positively impact the world.

Here are some additional questions that I would ask the founders of Dime Beauty:

  • What are your goals for Dime Beauty in the next five years?
  • What are some of the challenges you have faced in building Dime Beauty?
  • What advice would you give to other entrepreneurs starting their beauty brands?

I think it would be interesting to hear the founders of Dime Beauty talk about their vision for the brand’s future. I would also be curious to learn about their challenges in building Beauty and how they have overcome them. Finally, their advice to other entrepreneurs would be valuable to anyone considering starting a beauty brand.


Overall, Dime Beauty is an excellent option for people who are looking for affordable, clean, and effective skincare products. The brand offers various products to suit all skin types and concerns. However, it is essential to note that some products may not be effective for all skin types, and some may have a strong fragrance.

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